The UK's top kidtech startups to watch
Kidtech is gaining traction as technology becomes ever more embedded in the lives of children.
Research from Kids Insights found that the number of teenage boys who spend over two hours a day on smartphones increased by 42 percent in 2018, and a growing number digital platforms are being launched by startups providing entertainment, education and more to millions of children around the world.
Below are some of the UK's top kidtech startups.
1. SuperAwesome
Founded in 2013, SuperAwesome provides products that enable safe internet use and better digital engagement for kids.
The products are used by several children's content companies to ensure that all digital content is Children's Online Privacy Protection Rule (COPPA) and GDPR compliant. They include authentication, social media and kid-safe advertising companies.
In 2018, SuperAwesome reached a booked revenue of $28 million after seeing a 70 percent year-over-year growth. According to the company, this growth is driven by the shift to digital.
In the same year, SuperAwesome made a six-figure investment fund in market intelligence company The Insights People.
2. The Insights People
The Insights People is a UK technology-focused market intelligence company, which launched in 2016 to survey kids and parents in the UK on emerging trends and interests.
Its children's platform, Kids Insights, surveys around 400 UK-based children and teenagers aged four-to-18 every week, and uses the results to give clients access to real-time data and in-depth insight reports.
The platform is used by global brands and agencies around the world to identify what kids want and provide content and products that meet their needs.
The Insights People entered a strategic partnership with SuperAwesome in 2018 and has since opened an office in the US to support US brands with insights into emerging trends.
3. Kano
Kano is a UK-based personal computing startup for kids. The platform teaches children about computing and coding using hardware building kits.
The platform launched in 2013 on Kickstarter, raising $1.5 million in funding. Since then, it has shipped over 20,000 computer kits to kids, parents and teachers across 86 countries.
According to Kano, over 30 million lines of code have been shared on its online community, Kano World, for anyone to try for free.
4. Osper
Osper is a prepaid debit card and mobile banking service designed to empower young children to manage money responsibly.
Launched in 2012, the mobile banking app offers separate logins for kids and parents to keep an eye on children's spending habits. Parents can set an allowance and ensure their children's accounts are managed securely.
All money stored in Osper is managed by a regulated bank that's licensed by the Financial Services Commission of Gibraltar. Users must be at least eight years old, and sign up with a parent or guardian.
Osper costs £2.50 a month, per child and offers a free 60-day trial.
5. Hopster
Hopster is a UK-based TV startup for children under the age of six. It launched its video-on-demand app in 2012 to help kids learn while having fun.
Hopster has been reviewed and certified by kidSAFE to meet the standards of online child safety and privacy.
It is now available in over 100 countries around the world in English. It also includes games, e-books, music and learning tools on the app, available for download on iOS, Google Play and Amazon.
Hopster offers a free seven-day trial, and is available from £3.67 a month.
6. Technology Will Save Us
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